Google Search Insights For Canadian HVAC & Climate Control Businesses

Do you own or operate a Canadian based HVAC or Climate Control business? If so, The following Google Search facts and stats will provide you with the insights you need to make more informed decisions about marketing your business online.

HVAC Technician Repairing a Furnace

Google Searches For HVAC & Climate Control Related Services

The number of times Canadians searched for HVAC and Climate Control related services grew 12.55% during Q3 2015. Are they finding your business online? The chart below shows search query growth by device. As you can see, Mobile grew36.76% during the quarter. Is you Website mobile optimized?

Google AdWords Ad Impressions

Google AdWords Ad impressions (the number of times an ad is shown to Canadians when they perform a search on Google), grew 12.04%. This indicates that Canadian HVAC businesses are continuing to invest in growing their business using Google AdWords. The chart below shows impression growth by device. As you can see, Mobile impressions grew 99.06% for the quarter.

Google AdWords Ad Clicks

Google AdWords Ad Clicks for HVAC & Climate Control related services grew23.66% during Q3 2015, indicating that more Canadian consumers are engaging with HVAC & Climate Control related businesses that advertise using Google AdWords. The chart below shows Ad Click growth by device. As you can see, Mobile grew by134.79% during the quarter, once again reaffirming the fact that you need to have a mobile optimized Website.

Google AdWords Average Cost-Per-Click (CPC)

The average Cost-Per-Click (CPC) for HVAC & Climate Control related businesses that advertise using Google AdWords is $2.14. The chart below shows the average CPC by device. As you can see, CPC's are fairly consistent across devices with a maximum $0.18 spread between Tablet and Desktop.

Search Trends By Device

46% of all searches for HVAC & Climate Control related businesses and services are now on Mobile and Tablet Devices. The chart below shows the distribution of searches by device.

Key Takeaways

If you own or operate a Canadian based HVAC and/or Climate Control business Google AdWords may be a very good and affordable way for you to grow your business through brand awareness and online lead generation. Having a Mobile Optimized Website for your HVAC business is critical to your success in today's digital economy. If you do not have a Mobile Optimized Website now is the time to make the investment. 

Get a Custom Report For Your Market

Knowing the facts and stats of your specific geographical market and target audience can help reduce marketing costs while improving results. Contact us for a free consultation and learn how you can get a custom industry report prepared specifically for your business. Contact us now.

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