Case Study

Nature's Shade Tree Care

Nature's Shade Tree Care is a locally owned arborist company serving the needs of both residential and commercial clients throughout the Greater Toronto Area (GTA).

http://www.naturesshade.ca
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Situation

Having recently made investments in the company during the off season, company owner Grant Bowler wanted to ensure those investments would pay off when spring arrived. Having relied on traditional advertising and word of mouth as the primary ways of acquiring new business, Grant knew it was time to start promoting his business online but wasn't sure how to make the leap. After being referred to STRADEGY.CA, and learning about the benefits of Google AdWords Search Advertising Grant decided to make the investment.

Solution

Design a new website optimized for conversions Drive traffic using Google AdWords Search Advertising Track results using Call Tracking and Google Analytics

Results

Created an online presence with a new website Average cost per lead $8.67 (April/May 2014) Campaign still running for 2016 season! Implemented ability to track & measure ROI

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