Day one:

Welcome

Module 1: Introduction & 9 Step Strategy

Kick off with your Marketing Strategy! YOU ARE 538% MORE LIKELY TO SUCCESS WITH A DOCUMENTED STRATEGY. We'll give you the tools to create & implement your strategy!

Module 2: 4 Step Competitive Audit

Let's see what your competitors are doing! You'll use courses apps to complete a Digital Marketing Audit and understand how to leverage the power of this knowledge for your competitive advantage!

Module 3: Trust

‍Tips, strength & impact of supporting your Clients online.

Module 4: Authority

‍Tips, strength & impact of supporting your Local & National Community Partners online

------ Elmhirt's LUNCH ------

Guest Lecturers - Mercedez & Bianca Nucaro.

Module 5: How to leverage the POWER of Video!

Practice with their favourite apps. Why? Social video generates 1200% more shares than text and image content combined!

Module 6: Best Sales or Event Practices.

Press Releases & Social Buzz Before, During & After A Sale or Event Digital Marketing

------ Enjoy your included ------

• Elmhirt's Dinner
• Access to Elmhirt's Facilities
• Your Elmhirt's ACCOMMODATION

Day two:

------ Elmhirt's BREAKFAST ------

Module 7: Importance of SEO & GOOLE!

How to Leverage your Google Listing. Search Engine & Google Ad fundamentals.

Module 8: Facebook Fundamentals and expert tips and plans

Leverage the Power of the Facebook's dedicated audience with Contests, Events, Livestreaming & more.

Module 9: Instagram Fundamentals and expert tips and plans

Understand how & when to leverage the growing Instagram audience with authentic videos, stories, highlights and posts.

Module 10: LinkedIn & Twitter Fundamentals and expert tips and plans

‍Linkedin & Twitter aren't for everyone. Lets us help you understand when to use both effectively!

------ Elmhirt's LUNCH ------

Guest Lecturer - Toby MacLeod

Module 11: 5 step process (the 5 P's) for creating a successful lead magnet

When lead magnets are done properly, they’re not a cost, they’re an investment that can have a positive ROI for years to come.

Module 12: Sustaining Digital Success

‍Pulling it all together with Communications Plans, Management & Measures.

Certification Ceremony

Upon Completion Each Student will receive:​

• Certificate of completion of the two day training
• Access to Digital Marketing Video Tutorials
• Invite to 4 Specific Webinars
• Access to Facebook Digital Marketing Support Group