Workshop

Two-Day Digital Marketing Certification

STRADEGY.CA Founder and Managing Directory Toby MacLeod will be presenting at 123DigitalPower.com's two-day digital marketing certification workshop.

Event details

Event Type:
Workshop
Date & Time:
March 11, 2020 9:00 AM
March 12, 2020 5:00 PM
Location:
Elmhirst's Resort - 1045 Settlers Line, Keene, ON K0L 2G0

Who is it for?

This two-day certification workshop is designed for local small businesses that want to...

What is it about?

It's about getting the knowledge you need to succeed in today's digital economy.

What will you learn?

Day one:

Welcome

Module 1: Introduction & 9 Step Strategy

Kick off with your Marketing Strategy! YOU ARE 538% MORE LIKELY TO SUCCESS WITH A DOCUMENTED STRATEGY. We'll give you the tools to create & implement your strategy!

Module 2: 4 Step Competitive Audit

Let's see what your competitors are doing! You'll use courses apps to complete a Digital Marketing Audit and understand how to leverage the power of this knowledge for your competitive advantage!

Module 3: Trust

Tips, strength & impact of supporting your Clients online.

Module 4: Authority

Tips, strength & impact of supporting your Local & National Community Partners online

------ Elmhirt's LUNCH ------

Guest Lecturers - Mercedez & Bianca Nucaro.

Module 5: How to leverage the POWER of Video!

Practice with their favourite apps. Why? Social video generates 1200% more shares than text and image content combined!

Module 6: Best Sales or Event Practices.

Press Releases & Social Buzz Before, During & After A Sale or Event Digital Marketing

------ Enjoy your included ------

  • Elmhirt's Dinner
  • Access to Elmhirt's Facilities
  • Your Elmhirt's ACCOMMODATION

Day two:

------ Elmhirt's BREAKFAST ------

Module 7: Importance of SEO & GOOLE!

How to Leverage your Google Listing. Search Engine & Google Ad fundamentals.

Module 8: Facebook Fundamentals and expert tips and plans

Leverage the Power of the Facebook's dedicated audience with Contests, Events, Livestreaming & more.

Module 9: Instagram Fundamentals and expert tips and plans

Understand how & when to leverage the growing Instagram audience with authentic videos, stories, highlights and posts.

Module 10: LinkedIn & Twitter Fundamentals and expert tips and plans

Linkedin & Twitter aren't for everyone. Lets us help you understand when to use both effectively!

------ Elmhirt's LUNCH ------

Guest Lecturer - Toby MacLeod

Module 11: 5 step process (the 5 P's) for creating a successful lead magnet

When lead magnets are done properly, they’re not a cost, they’re an investment that can have a positive ROI for years to come.

Module 12: Sustaining Digital Success

Pulling it all together with Communications Plans, Management & Measures.

Certification Ceremony

Upon Completion Each Student will receive:​

  • Certificate of completion of the two day training
  • Access to Digital Marketing Video Tutorials
  • Invite to 4 Specific Webinars
  • Access to Facebook Digital Marketing Support Group

Register for this event

Complete the form below to register for this event.

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