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Frequetnly Asked Qutesitons

Find answers to some of the most frequently asked digital marketing questions.

What are dynamic web pages?

Dynamic web pages are a way of organizing and dynamically serving content on your website using a database. A common example of a dynamic web page is a Blog. A Blog is comprised of multiple posts, which is a specific type of content that can be organized in a database. Dynamic content pages enable you to scale your website to hundreds or thousands of pages very quickly.

How much does a website cost?

To understand the cost of a website, you need to understand the various trades and skills required. A website designer will design the overall look of your website. To make your website actually work, you'll need the skills of a developer to translate your website design into code. If you want your website optimized for search engines, you'll need the skills of an SEO specialist. If you want professional content you'll need the skills of a copywriter. As you can see there are a lot of skills required to create a website that provides value to your organization. You should expect to pay approximately $3,000 on the low end for a very basic site with only a few pages. If you require dozens of web pages and custom functionality your website can cost tens of thousands of dollars. As a guideline, you should budget between $500 to $1,000 per web page for a website that includes design, development, copywriting, and search engine optimization. It might seem like a lot to spend $10,000 or $25,000 on a website, but is it really a lot if it helps you generate hundreds of thousands of dollars in revenue every year.

How often will you optimize my Google Ads Campaigns?

We optimize Google Ads accounts once a week. Depending on the scope of the campaign and the objectives of the client, your account may be optimized more frequently. The optimization frequency is based in part, on the performance of the campaigns. New campaigns are typically monitored and/or optimized daily, while more established campaigns may be monitored once a week at a minimum.

Can I use a web hosting service other than the one you provide?

Yes it is possible to host your site elsewhere, provided your site does not utilize dynamic content pages (database driven content). If you wish to host your site elsewhere, we will provide you with all site files. Please note that we do not provide setup, implementation or support for sites hosted on third-party platforms. You will be responsible for publishing, testing, and any required coding to ensure your site works on your chosen web host.

Are the websites you design optimized for search engines?

Yes - a website with out any visitors isn't of much use to anyone. That's why we optimize every website we design and build for search engines such as Google. Your new website will have a solid SEO foundation from which you can build upon.

What is the difference between a static web page and a dynamic web page?

The content on a static web page doesn't change, whereas the content on a dynamic web page can. Static web pages have their content hard coded into the page. Dynamic web pages pull their content from a database. Common uses of dynamic web pages are blogs and portfolios. For example, each blog post has the same design, but the content changes for each post. If you're not sure if you should use static or dynamic web pages just Ask an Advisor.

Are the websites you design optimized for mobile devices?

Yes - every website we develop is optimized for mobile devices using mobile responsive design. Mobile responsive design will adapt the layout of the site and the page content based on the device a visitor is using, providing them with a great user experience.

Can you register or setup my domain name?

Yes, we'd be happy to register a domain name on your behalf and configure it to work with your website and branded email. If you already have a domain name registered through a different registrar, we'll support you in making the necessary updates, but encourage you to contact your domain registrar for specific setup instructions.

Do you build e-commerce websites?

No. We specialize in helping service-based businesses. While we have no problem helping clients with a few product SKU's, if you require a full e-commerce site with dozens or hundreds of products your best bet is to retain the services of an agency that specializes in e-commerce websites.

Do you guarantee SEO results?

No. If someone guarantees you SEO results, put your wallet away and run as fast as you can. No one can guarantee SEO results, as Google is in control. With that said, we do have a proven track record. Talk with an Advisor to see some of the SEO results we've achieved for service businesses like yours.

How do I know if my marketing is working?

Tracking your marketing results is critical to understanding if your marketing investment is paying off. A lot of companies don't track their marketing results because they don't know how to do it or how to make sense of the data. Our real-time lead tracking and reporting platform simplifies everything for you. Every time a consumer calls you or submits a form on your website, you'll get notified immediately. You can qualify leads and associate sales values to them so that you can measure your ROI. Talk with an Advisor to see a demo of our lead tracking platform.

Does my website include SEO?

We provide SEO as an optional service. You can select a one-time service where we optimize your entire website for SEO, or monthly SEO services where we work on your SEO every month. Talk with an Advisor if you have questions about website SEO.

How long will it take to see SEO results?

SEO is a long term strategy. While you may start to see some results in 60 to 90 days, it often takes 6 to 12 months to see the full potential of your SEO investment. If you don't have a budget to invest in SEO long term or would like a way to generate leads immediately, talk with an Advisor. They'll help you better understand your SEO options and alternatives.

Do you implement Google Search Console?

Yes. As part of our SEO services we will create and implement a Google Search Console account on your behalf. A Google Search Console account will provide you with valuable SEO data from Google, so that you can make more informed SEO decisions.

Do you optimize page titles and descriptions?

Yes. As part of our SEO services, we will optimize titles and descriptions on all pertinent web pages on your website. We will ensure each page has a unique title and description, focused on the keywords / topic of each page.

Do you write the content for my website or do I have to provide it?

The choice is yours. You can provide us with website content or we can create it for you. Take a look at our content development services for more details. Be sure to talk with an Advisor if you have questions about creating content for your website.

What kind of content can you create for me?

We can create web page content, social media posts and articles, and lead magnets. The choice is yours.

What is a lead magnet?

A lead magnet is something of value you provide to consumers for free, in exchange for their contact information. Lead magnets are often used to convert a greater portion of website visitors into leads. Lead magnets are also often used with automated email marketing campaigns, to re-engage leads that have downloaded your lead magnet. If you have questions about how you can use a lead magnet for your business talk with an Advisor.

What email marketing platforms do you use?

We use Mailchimp and ActiveCampaign. Talk with an Advisor if you would like to use a different email marketing platform.

What is a branded email template?

A branded email template, is an email template that is designed to reflect your organization's brand. As part of our email marketing services, we'll design a branded email template for you, so every email you send helps build brand recognition.

Generate more leads with the digital marketing roadmap

Stop wasting time and money on marketing that doesn't work. Discover the proven 6-step digital marketing strategy service businesses are using to generate more leads and win new customers.

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