Facebook Advertising Management For Service-Based Businesses

With Facebook Ads you can put your business in front of your target audience, at the right time, based on their demographic and psychographic data.

323% increase in Facebook conversions
Woodhaven Country Lodge
Trent Lakes
Q1 2017 vs. Q4 2016
69% reduction in Facebook CPA (Cost Per Acquisition)
Woodhaven Country Lodge
Trent Lakes
Q1 2017 vs. Q4 2016
Revenue increased 54% in one year!
Woodhaven Country Lodge
Trent Lakes
2016 vs. 2015

All the features you want. All the benefits you deserve!

Focus on your business while we take care of your Facebook Ads. Our Facebook Ad services are designed to provide you with everything you need to succeed with Facebook Ads.

Account Manager

Your Dedicated Account Manger will work with you to ensure you get the results you need from your Facebook Ad Campaigns.

Facebook Ads Strategy

We'll define a Facebook ads strategy to ensure your campaigns have the right ad format and creative and conversion tracking, based on your business objectives.

Pixel & Conversions

We'll ensure your Facebook Pixel is set up properly and provide guidance as needed. We'll set up conversions to track the results that matter most to your business.


We'll create and manage your Facebook Audiences to ensure you reach the right people at the right time.

Ad Creative

We'll take care of the ad creative including ad format, imagery, and messaging (custom creative such as videos must be provided by you).

Campaign Optimization

We'll optimize your Facebook Ad Campaigns on an as-needed basis to maximize results.

Call Tracking

We’ll setup and implement call tracking so that you know how many phone calls Facebook is generating for your business.


Monitor your Campaigns 24/7 with our online reporting platform. We'll send you a monthly summary report by email, and you can schedule a call to review the report with us.

Ownership & Control

We’ll manage everything for you, but it’s your account and your data, even if you decide to cancel our services.

See what people are saying...

Gillian Van Kempen
Deputy Principal Broker / Managing Director
Best Buy Insurance
STRADEGY.CA provided a comprehensive audit of my existing site and SEO efforts and identified a number of issues that would have been detrimental to my ranking. Thanks to their input I was able to correct everything and get my website back on track! Their advice on what to do (and equally what not to do) was vital in focusing my SEO and digital marketing efforts. They were candid in their suggestions and ensured I was spending my money effectively. I would recommend STRADEGY.CA to anyone looking to make their move in the online space!

Facebook Ads Management Pricing

Our Facebook Ads Management Pricing is based on the number of campaigns managed. We have three price tiers to meet the needs of most Canadian small businesses. Contact us if you require a custom quote.
For up to 2 campaigns, 2 ads sets per campaign, 2 ads per ad set
For up to 3 campaigns, 3 ads sets per campaign, 3 ads per ad set
For up to 4 campaigns, 4 ads sets per campaign, 4 ads per ad set
Prices are in Canadian dollars. Additional services are billed at $75 per hour.

Getting Started is Easy...

Whether you're looking for an individual service or a comprehensive solution, it all starts with a free 30 minute marketing assessment. Once we understand your current situation, we'll propose a strategy to get from where you are to where you want to be.

Step 1

Schedule a Free 30 minute marketing assessment

Speaking with one of our Google certified marketing experts will provide you with new insights and help us learn about where you're at and what you want to accomplish.

Step 2

Get a Digital Marketing Strategy That Works

Once we have an understanding of what you want to accomplish, we'll customize a digital marketing strategy based on your resources and goals.

Step 3

Generate More Leads & Sales For YOur Business

We'll take care of the digital marketing details so that you can focus on serving your new customers.

Facebook Ads Resources

Learn more about Facebook Ads! Review our Frequently Asked Questions (FAQ's), gain insights from our Facebook Advertising Articles or register for one of our upcoming Facebook Advertising Events.
What is Google Analytics?
Google Analytics is a free service from Google, which enables you to track and measure your marketing efforts by placing a snippet of code on your Website. This is definitely something every small business should implement. You can track your website visitors, where they come from, how long they stay on your website, what they do on your website, and so much more! This is the foundation of being able to measure your ROI. Implementing Google Analytics can save you a lot of time and money.
What is Call Tracking?
Call Tracking enables you to track and measure how many phone calls come from specific marketing channels. For example, if you are advertising online, you could set up call tracking numbers for each advertising platform you are using. Then you'll be able to measure which ad platform generates the most calls at the best price. This is just one example. You can use call tracking for all kinds of online and offline marketing initiatives. At a minimum we suggest using at least one call tracking number to measure how many phone calls come from your website.
What are Facebook Custom Conversions?
Facebook Custom Conversions are a way to track and measure the results of your Facebook marketing efforts. For example, if you were using Facebook Ads to try and get people register for something on your website, you could setup a Custom Conversion to track how many people registered as a result of your Facebook ads.
What are Facebook Audiences?
Facebook Audiences are a powerful feature of advertising on Facebook. Audiences enable you to define target audiences based on real world data such as demographics and interests. You can also create custom audiences based on how people interact with your business, enabling you to create highly targeted and compelling ad campaigns that can result in greater ROI than other forms of advertising.
How much of an ad budget do I need to advertise on Facebook?
As a general rule, we suggest you budget a minimum of $300 per month per campaign. There are many variables that will affect your budget such as the geographic market you are targeting and other competitors. Small campaigns may spend less than our suggested $300 budget, while large campaigns can spend thousands per month.

How much should your small business invest in marketing?

How much does your Canadian small business invest in marketing? Is it enough? Find out what you should be spending if you want to grow your business!

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Canadian Small Business Defined

What does it mean to be a small business in Canada? You may be surprised! Let's define it and dig into the numbers for insights.

Read Now
Our digital marketing events for small businesses will be starting back up soon. Stay tuned - we'll have events for Google AdWords, Facebook Ads, Business Websites, and Analytics & Reporting.

If you'd like us to let you know when the events are open for registration, just send us a message!