About STRADEGY.CA

We help Canadian service businesses plan, build, and optimize websites that are designed to convert visitors into leads and customers.

We help
service businesses
3X your
website leads
Proven results
since 2012
Why we do what we do?

We believe there is a smarter way to invest your marketing resources

Toby MacLeod Wearing STRADEGY.CA shirt and hat, arms crossed

"Too many businesses invest their marketing resources trying to reach more and more consumers, instead of trying to convert more of the consumers they've already reached. Optimizing your website so you can convert more visitors into leads and customers is one of the smartest marketing investments you can make, and the results our customers have achieved prove it."

Toby MacLeod
Founder, STRADEGY.CA

Proof

The proof is in the results

These are just a few of the results Canadian service businesses have achieved with our website conversion optimization services

96%

Increase in conversion rate

Aire One Heating & Cooling
Barrie, Ontario
Q3 2021 - YoY
192%

Increase in unique leads and customers

Aire One Heating & Cooling
Barrie, Ontario
Q2 2021 - YoY
466%

Increase in unique leads and customers

Vaillancourt Plumbing
Oshawa, Ontario
Q1 2020 - YoY
What do we do?

We help service businesses convert online consumers into leads and customers

Hand holding phone displaying chart of website leads

Over 95% of website visitors leave without converting into a lead or customer and most won't return. This means most of the resources you invest in digital marketing are wasted. Our goal is to help you convert more online consumers into leads and customers - so you can achieve a better ROI from your marketing investment.

Mark McKoy

Mark McKoy

Olympic Gold Medalist
Mississauga, Ontario
A BIG thank you to Toby MacLeod and the team at STRADEGY.CA. I couldn’t be happier with the results and the personal service throughout the process. I won’t hesitate to refer STRADEGY.CA to colleagues and friends.
How do we do it?

We help you align your website with the intentions of consumers

If consumers don't think you can help them within a few seconds of visiting your website, they'll click their browser's back button and move on to their next option - one of your competitors. We provide a range of website conversion optimization services to help you get more leads and customers from your marketing investment. Whether you want to do-it yourself or you want us to do it for you, we can help.