This is some text inside of a div block.
We're available Monday to Friday 9 AM to 5 PM EST

About STRADegy.CA

Growing your service business in today's digital economy can be challenging. We provide service businesses with the digital marketing insights and help they need, so they can generate quality leads and win more customers

Know your marketing is working
Out-compete the competition
Win more leads and customers

Greater insight. Smarter Decisions. Better results.

Founded in 2012 by Toby MacLeod, STRADEGY.CA is a Canadian owned and operated digital marketing advisory & training organization, dedicated to helping service businesses thrive in today's digital economy.

While technology makes life easier, it also creates digital walls where personal interactions once took place. We believe technology should foster personal interactions, not impede them.

We help service businesses utilize digital marketing to generate quality leads and win new customers. Our digital marketing advisory and training services provide you with the option to have us do the work for you, or teach you how to do it yourself - the choice is yours. In either scenario, you'll have a dedicated Advisor or trainers who can provide you with the insights and help you need, when you need it.

Our digital services are designed to help Canadian small service-based businesses grow their bottom line online, from establishing a professional online presence, and getting their message in front of their target audience, to measuring their success and ROI.

Our Service-based business Solutions Include:

  • Advisory Services & Strategic Planning
  • Custom Website Design & Development
  • Organic & Paid Search Marketing
  • Content Marketing - Lead Magnet Design & Development
  • Email Marketing - Campaign Development & Automation
  • Tracking & Reporting
  • Digital Marketing Training

While every digital solution we provide is as unique as each business we work with, they all have one thing in common - measurable results. Our goal is to help you grow your bottom line online. To achieve this, we ensure you have access to all the tools and resources you need to effectively measure your return on investment.

Who do we work with?

We work with service businesses that are committed to growing their bottom line online. Our typical customers range in size from self-employed home based business owners to corporations with fewer than 100 employees.

Our customers typically have annual revenues between $250,000 and $5,000,000 dollars, and monthly marketing budgets ranging from $2,500 to $50,000 (5% to 10% of annual revenue).

  • Law Firms & Independent Lawyers
  • Real Estate Brokerages & Sales Representatives
  • Mortgage Brokerages & Advisors
  • Plumbing & HVAC Contractors
  • Landscape & Tree Service Contractors

Why Service-Based Businesses?

We believe service-based businesses have the power to bring people togehter and strengthen the communities we live and work in. As technology advances and eliminates jobs, service businesses are well positioned to provide entrepreneurial opportunities.

According to Industry Canada stats, service-based businesses account for 79% (916,527) of all businesses in Canada, and of those, 98% (898,090) are small businesses, of which 54% (488,979) are micro-enterprises (businesses with 1 to 4 employees). Why is this important. Because small service businesses are the largest sector and we believe the most underserved. Service businesses have specific objectives and goals such as generating leads, improving sales processes, and providing better customer service. These are things that require a certain skill set, which most digital marketing agency just don't have.

How do we work?

We work in a virtual capacity, over video conferencing, email, and phone - but don't let that deter you. You'll always be able to put a face to a name and speak to local experts when you need to. Our virtual workflow is efficient and effective, providing you with the same level of service you'd expect from a larger agency, but at a lower cost to you.

Why choose STRADEGY.CA?

There are lots of digital marketing organizations to choose from so why would you choose STRADEGY.CA? Here are a few reasons:

  • PERSONALIZED SERVICE - We made a decision to only work with a couple dozen customers at any one time. That's because we believe in providing personalized service that leads to long-term relationships.
  • KNOWLEDGE & EXPERIENCE: Our digital advisors are members of, and have certifications from industry leading organization including Canadian Marketing Association, Interactive Advertising Bureau of Canada, Google, and the Search Engine Marketing Professional Organization.
  • TRACK RECORD: We have a proven track record. Our team has helped hundreds of small businesses acquire thousands of new customers worth millions of dollars.
  • VALUE: Our services are designed to provide you with everything you need to achieve results, and typically cost a lot less than doing it in-house or outsourcing it to a traditional large agency.
  • OWNERSHIP & CONTROL: When you work with us, you're alway in control. Your accounts and data are always yours to keep, even if you decide to no longer use our services.