Website conversion optimization is the process of testing and improving your website, so you can convert more visitors into leads and customers. Over 95% of website visitors leave without converting into a lead or customer and most won't return. Businesses spend the majority of their marketing resources trying to reach consumers, and then let the majority of the consumers they reach leave. This is a big problem with today's typical marketing practices. When you improve your websites conversion rate you increase the number of leads and customers you generate while at the same time reducing the amount of money it costs to acquire them. Website conversion optimization is one of the smartest marketing investments you can make.