Absolutely! Tracking your website leads eliminates guesswork and provides you with the data you need to make more informed website and overall marketing decisions. The results you can achieve tracking your leads far surpasses the investment required.
At the end of every month (or any time period you choose), you should be able to answer basic questions such as - how many leads did we generate this month? Where did the leads come from? What is our number one source for leads? With answers to these questions you can eliminate what's not working and capitalize on what is working.
Investing in lead tracking and reporting is an investment that can easily pay for itself many times over.