Call tracking enables you to track every phone call your business recieves, whether it's from online or offline marketing channels. When you know where phone calls are coming from you can determine which marketing channels are working and which ones are not. This enables you to make smarter marketing decsions so you can maximize your ROI.
Call tracking works by registering phone numbers for each marketing channel you'd like to track. When a consumer calls the tracking number, it is seamlessly forwarded to your regular business phone number, connecting you and the consumer. This process happens without any interruption to your existing phone system.